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New-Home Sales Plummet as Rising Costs Sideline More Buyers

In another sign of a reversal of fortune for homebuilders, new-home sales in July tumbled to their slowest pace in six years.

August 23, 2022

Just a year ago, homebuilders were overflowing with new contracts and, at times, raffling off their few remaining lots to wait-listed buyers. But since then, buyer traffic has slowed significantly as costs have soared. Rising mortgage rates and high inflation have crashed the homebuilding party.

New-home sales in July reached their slowest pace in six years, the Department of Housing and Urban Development and the Census Bureau reported Tuesday. New single-family home purchases declined 12.6% month over month and were down nearly 30% from a year earlier. “The disappointing sales pace mirrors an ongoing decline in builder sentiment as elevated mortgage rates and higher construction costs are pushing more consumers out of the market, particularly entry-level buyers,” says Jerry Konter, chairman of the National Association of Home Builders.

It’s yet another sign of a sudden plunge in the new-home sector. Housing starts for single-family construction projects dropped 10% year over year in July; mortgage applications for new-home purchases fell 16.1% the same month; and homebuilding sentiment dipped for the eighth straight month in August. The number of buyers backing out of new-home contracts also is growing: Homebuilder cancellation rates have more than doubled since April, according to John Burns Real Estate Consulting. In July, 17.6% of builder contracts fell through, compared to 8% in April.

Homebuilding contracts tend to have longer construction timelines that can stretch six months or more. And while buyers who signed a contract earlier this year may have been banking on locking in a low mortgage rate, those rates have nearly doubled since the beginning of 2022. Last week, the 30-year fixed-rate mortgage averaged 5.13%, and the rise in borrowing costs has added hundreds of dollars to monthly mortgage payments.

Still, new-home prices continue to stretch higher despite the recent pullback in sales. The median price for a new home in July climbed nearly 6% compared to the previous month, reaching $439,400. One culprit: Building materials have jumped 35.7% since January 2020. “The sharp drop in new-home sales is another clear indicator that housing is in a recession,” says Danushka Nanayakkara-Skillington, the NAHB’s assistant vice president for forecasting and analysis. “The combination of higher prices and increased interest rates are generating a notable slowing of the housing market.”

Inventory for newly constructed single-family homes was at a 10.9-month supply in July, up a whopping 81.7% from a year earlier. However, of 464,000 units nationwide, only 45,000 are completed and ready to occupy; the remainder is still under construction, according to government data. Last week, Lawrence Yun, chief economist for the National Association of REALTORS®, signaled some optimism for the new-home market’s long-term outlook. “Homebuilders are naturally very cautious about rising unsold inventory during the construction phase,” Yun says. “But those completed homes are finding buyers within three months, which is relatively swift for the new-home market. Improving conditions within the supply chain for the delivery of items such as lumber and appliances will lessen overall uncertainty.”